Digital Marketing FAQ

A digital marketing agency understands your business goal and analyses your marketing needs. After conducting thorough research, they implement and manage innovative strategies to promote your products and services through different digital media channels to drive more sales and maximise revenue. From redesigning your website, optimising its content to handling your social media accounts, a digital marketing company does it all to build your brand.

Brand reputation management is the practice of monitoring how customers view your company and taking deliberate action to improve your brand’s image when necessary. Nowadays, reputation management is all about monitoring and safeguarding your brand’s online reputation in places like reviews, social media, and Google. A positive brand reputation fosters trust in your brand, and in a world where anything can reach consumers in seconds, it is crucial that your brand never build a poor reputation. One of the best examples is Twitter, if a client receives poor service, he/she can simply ruin your brand with a single tweet.

Yes, digital marketing works for all industry verticals in different ways. Different businesses have different goals, budget, vision, target audience, and competitors, which is why it’s important to use the right marketing technique. When you hire a digital marketing agency, it uses the right approach to boost your brand awareness and promote your product or service.

You can measure your digital marketing ROI via Google Analytics. It is one of the most trusted tools used by most of marketing specialists. You should regularly monitor, measure your digital marketing strategies and change them when necessary. Before you measure marketing ROI, you should understand your marketing goals and budget.

SEO is one of the digital marketing techniques which ensures that your website is accessible, functional, and properly set up for search engine indexing. This is accomplished by ensuring that your content is optimised with keywords related to phrases consumers type into search engines. When it comes to choosing an SEO agency to conduct SEO chores for your business website, make sure you assess all businesses based on their previous track records of success.

You should update your website every month. Even if the changes are minimal, you should review your Google Analytics conversions on a regular basis and make adjustments. Why? Because you want/need to maximise website conversions and so increase your chances of making more purchases.