5 Key Instagram Updates You Can’t Miss in 2025

The social media platform is always evolving. It is essential to stay updated regarding the latest trends to stay ahead of the competition. With 2025, be set for a roller coaster ride with the world’s top social media platform Instagram. Over the last 15 years since its launch, the social media platform has continued to evolve, staying at the top of its game. You can also use this platform as a marketing tool to reach your target customers successfully, however before that, you need to be aware of the latest Instagram updates in the year 2025. If you want to keep your social media presence strong and your audience engaged, then keep reading.

Latest Instagram Trends in 2025

1. Reels can be 3 minutes long:

It is one of the most exciting updates for the influencers/brands on this page. The duration of the reels has extended from 90 seconds to 3 minutes. It allows more time for marketing and attracting the target customers. Businesses can create more engaging and dynamic video content. With the extended reel duration, you can further delve deep into the content, allowing more leeway for creativity and storytelling. 

The extended time duration will allow you to share more insights about the product/ service, behind the scenes or just allow you to engage more with the target customers. So, you can take advantage of this feature to not just increase the flow of traffic to your website but also make a loyal customer so that they keep coming back for more. 

2. Profile Grids are 4:5 :

The picture and video sharing has updated its profile to the regular grid. Yes, you heard that right! The social media platform has been working on this new feature for a while and it has already been rolled out in some of the accounts. So, if your posts were earlier 1:1, Instagram will use a zoom feature to fit it into the 4:5 aspect ratio. Though it is not perfect when it comes to graphics with text, it is so much better than adding black bars on the top and bottom of the posts. So, if you want to use the dynamic profile for your next post, better update your specifications now. Going forward, thus every static post on Instagram should be sized 4:5 ratio or 1080x1350px.

3. Introducing Instagram Trail Reels:

It is a game-changer feature on Instagram that allows you to post trail reels. It will not be visible to your followers. The idea behind this feature is to allow the users to post to reels that will not be visible to your followers. It will allow you to create a kind of dummy content and post it for your non-followers to see how will perceive it before you post it for the followers. It can also be considered an amazing way to grow your followers without having to spend money on ads. You can use this feature by adding your most popular reel as the trail reel and see how your audience responds to it. You can experiment with the different video lengths, types of content (faces vs faceless), or production quality. You can gain the insights to refine the content strategy, before moving forward.

4. Users Can Comment on the Stories:

This feature began rolling out in the year 2024 and will be available to all users in 2025. You will have the option to customize your settings and disable the feature entirely. However, you will have the option to enable as well as disable the options completely as per your choice.  If you enable the comment, only the users that you follow back can comment on your stories. The story comments will remain public and everyone will be able to view it, even when you add it to the highlights. You can use this feature to interact with the target audience, creating CTA (call to action) or requests for feedback. 

5. Music to Profile:

It is like a ‘cherry on the cake’ among all the above-mentioned Instagram trends. Youngsters are going to love it. You can now express your feelings and current mood by adding music to your mind on your Instagram profile. The song will not play on its own. The followers will have to hit play to listen to the song. You can use this feature to boost your brand, adding the company’s latest ad jingle or seasonal music to keep the profile fresh and engaging. Your song will stay there until you decide to change it so make sure to change it regularly to keep the customers engaged.

Why Should Your Bussiness Be on Instagram?

Instagram is not merely a video-sharing site but it’s right to use can convert the content into the new customers. So, if you are not using this top social media platform to promote your business already, then start doing it already.

1. Make Money through Instagram:

You can make Instagram your business place, by directly interacting with the customers and selling them products. It can work as an e-commerce site for you where you can display your products.  The in-check app and partnership with big brands can make the entire operation smooth, ensuring that wide customer engagement gets turned into cash.

2. Boosting the Digital Marketing Tactics:

Instagram’s advanced features and latest updates can result in more leads and sales, further enhancing brand awareness. If you can tap the right customers and audience, it will help you drive more business. 

3. Businesses Can Use Instagram to Use Audience Engagement:

 Instagram can get the customers engaged daily with engaging stories, content, and conversions in the comment section and direct messages. By using these tools effectively, you can show your target customers that you are more than just a company; you are regular people to whom other people can relate. 

Wrapping Up…

You should stay in the loop with the latest social media marketing trends to up your game in the cut-throat competition. The above-mentioned Instagram insights will help in boosting traffic and stay ahead of the curve. However, we understand it is not always easy to stay updated when you have so much going on trying to run a business. Don’t worry, we have got you all covered. At Eye4Future, social media experts are always aware of the latest trends on Google, Instagram, and Google Ads among others in general. So, if you need expert help with a dynamic digital marketing strategy, then the best SMO company in India is here at your rescue. Our expert team will ensure that your brand is ready to thrive online.